SHOE THE BEAR BEGAN IN 2007 WITH FOUNDERS THOMAS FREDERIKSEN AND JAKOB FUGLSANG FUSING STREET ART WITH CANVAS SNEAKERS. 

THROUGH ROUGH AND TUMBLE, A STRATEGY FORMED TO DESIGN AND MANUFACTURE FASHIONABLE, YET COMFORTABLE FOOTWEAR TO AN INTERNATIONAL AND STYLE CONSCIOUS CLIENTELE. 

TODAY, THE BRAND IS A FRONTRUNNER FOR SCANDINAVIAN FASHION FOOTWEAR. IT IS SOLD AND SHOWCASED BY PRESTIGIOUS RETAILERS FROM ICELAND TO ISRAEL OVER NORTH AMERICA TO JAPAN.